5P Commerce
Meet the team

The people behind
your store's growth.

No account managers, no handoffs. Every specialist you work with is senior-level and owns their discipline end to end.

Alex Rivera, Founder & E-Commerce Strategist at 5P Commerce
200+ stores launched
01

Alex Rivera

Founder & E-Commerce Strategist

Alex spent a decade inside large retail brands before founding 5P Commerce in 2019. As head of digital at a ₹400Cr retail operation, he saw first-hand how small businesses were underserved by agencies built for enterprise budgets. He created the 5P Framework to give growing brands the same strategic rigour — without the agency overhead. Alex leads every client engagement at the strategy level, setting the 90-day roadmap and holding the team accountable to revenue outcomes.

Specialties

E-commerce strategyRevenue roadmappingPlatform selectionGrowth architecture

Experience

10+ years

Focus area

Strategy & Growth

Jordan Lee, Lead Developer at 5P Commerce
Sub-2s load times
02

Jordan Lee

Lead Developer

Jordan is a certified Shopify Partner and WooCommerce specialist with eight years of platform experience. His obsession is the intersection of design and performance — stores that look exceptional and load in under two seconds. He has rebuilt checkout flows that lifted conversion rates by 30–60% and has deep expertise in headless commerce, custom app development, and Core Web Vitals optimisation. Jordan owns every line of code that ships to a client store.

Specialties

Shopify & WooCommerceHeadless commerceCore Web VitalsCheckout optimisation

Experience

8+ years

Focus area

Development & Performance

Maya Chen, SEO & Content Lead at 5P Commerce
3x avg. organic growth
03

Maya Chen

SEO & Content Lead

Maya is a technical SEO specialist who has driven 3x or greater organic traffic growth for more than 40 e-commerce stores. Before joining 5P Commerce, she was SEO lead at a top-10 Shopify agency where she built the content and link-building playbooks used across the agency's entire client base. She combines deep technical knowledge — crawl architecture, schema markup, Core Web Vitals — with a sharp editorial instinct for content that ranks and converts.

Specialties

Technical SEOContent strategyLink buildingSchema & structured data

Experience

7+ years

Focus area

SEO & Content

Sam Okafor, Paid Acquisition Manager at 5P Commerce
4.1x avg. ROAS
04

Sam Okafor

Paid Acquisition Manager

Sam manages over ₹17Cr in annual ad spend across Meta and Google Ads, with an average 4.1x ROAS across managed accounts. He is relentlessly data-driven — every campaign decision is backed by attribution data, not gut feel. Sam specialises in full-funnel paid strategy for e-commerce: from cold prospecting through retargeting and post-purchase upsell sequences. He has scaled brands from ₹8L to ₹1.6Cr monthly ad spend without sacrificing efficiency.

Specialties

Meta AdsGoogle ShoppingFull-funnel strategyROAS optimisation

Experience

6+ years

Focus area

Paid Media

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